Mata Haggis-Burridge is Professor of Creative and Entertainment Games at Breda University of Applied Sciences (BUas), where they have worked since 2010. They completed their PhD in literature in 2006. Their work focuses on video game content, creation, and culture within the arts and commercial entertainment context. Topics range between social impact (such as diversity representation), storytelling methods and creative expression, to detailed practical studies of design, technology, and content implementation. Mata is also a writer for commercial video games, a member of the Writers’ Guild of Great Britain’s video game committee, on the steering committee for the Dutch ‘Kunst ≈ Onderzoek’ platform, treasurer for Breda Game City, and an external expert of Creative Media Europe, among other roles.